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Why I Recommend Canva PRO To Market Your Private Practice

Those pretty images will make you a pretty penny!

By: Melissa Tijerino



Honestly, at this point if you’re a business owner, a marketer or you just like designing and you haven’t heard of Canva, I assume you live under a rock because WHAT!?


Canva has to be hands down the best app me and my team have ever used when it comes to graphic design, and so much more! I can’t think of a better site for all things business marketing! Is there anything Canva can’t do or create? I’ll let you know if I come across anything but at this point, I’d trust Canva with my kids. Yup.


If you haven’t already noticed, I kinda like Canva.


In this blog post, we go over what Canva even is, what tools it offers, and the difference between Pro & The Basic version of the app, let’s get into it!



What is Canva?


Canva is a tool absolutely loaded with easy to use features and functionality that a 2 year old could use! Although I don’t recommend hiring a 2 year old to design your graphics, it is really that simple!


You can create endless amounts of engaging content that your audience will love!

Canva has been super popular among millions of business owners due to its easy to use drag-and-drop features and layouts, it’s perfect for businesses big and small.


From their easy to use Video Suite, access to thousands of stock photos, automatic background remover, custom brand guides, and so much more!


Convinced yet? Keep reading, we’re going to get into the juicy details of different ways you can use Canva and all the perks!



Video Suite


If we’re being honest, creating professional videos is no walk in the park, it takes a lot of work, a creative eye and some kind of knowledge about today’s trends to really make a statement when it comes to creating a great video for your business


This complexity and the use of having to purchase an expensive software for creating professional videos has changed thanks to Canva


Canva Video Suite is a great easy-to-use platform includes intuitive editing, recording, collaboration tools, thousands of customizable templates and don’t even get me started on the media library


There are so many powerful features like the ability to add animations, add scene transitions and even split clips



Thousands of Stock Photos


Oh the stock photos are what gets me! Having thousands of photos to choose from is essential because it can save you so much time hunting for the perfect assets for your project


In addition to thousands of free templates, icons and fonts, Canva offers over 100+ million stock photos for Canva Pro members


Whether you need stock images for your newsletters, website/blog or Instagram feed or any other design you’re working on for your brand, having access to millions of stock photos is such a HUGE plus and just one of the main reasons why I believe business owners should use Canva Pro!


One-Click Image Background Remover


Removing the background of an image or your brand logo couldn’t be any simpler!


Lightroom and Luminar Al are also great options for removing backgrounds, but we all aren’t professionals in graphic design so having a simple tool like this on Canva is amazing!


Other platforms can make things super tedious and time consuming, this tool on Canva is a one and done, plus it won’t compromise the quality of your photos



Customize Your Brand Kit


This is one of my favorite features. You can be a huge corporation or a small mom and pop shop, having a brand kit is super essential for maintaining and communicating a consistent message to your audience.


Make sure that your message isn’t misinterpreted down the road, using your brand kit will ensure that your marketing and communications are accurate and on-brand!


Set up your own brand kit to keep all designs on brand with all your team members



Create a Canva Team


Want more than one person to work on your brand at the same time? It’s possible! You can invite team members and work on any design together. You all can post comments, tag team members, assign tasks, share designs with each other and resolve any suggestions directly through Canva.


There’s an almost endless list of designs you can work on with your team, from presentations to social media posts, video editing, there’s so much to do to keep your creativity flowing


All you have to do is invite your team, choose their access permissions and start creating stunning designs together!



Could It Get Any Better?


All these features are a must have when you’re a business owner, graphic designer, video professional or if you simply just want to unleash your creativity, you’ll thank me later!


Here at GrowingYourPrivatePracticeVirtually, we specialize in Canva! We can help you with all the things you need done from Graphic design, Video Editing, Newsletters, Infographics and so much more!


Our team is ready to help bring your creative vision to life, we’ll create a customized brand kit for your business so that you can have peace of mind that all your content across all platforms will be consistent!


If you’ve ever wanted to take your business to the next level but don’t really have the time to learn more about Canva, this is what we’re here for!


Click here to set up a FREE 15 minute consultation with me so we can go over your goals for your Private Practice, break down what areas we can help you in and what offer is best for you!

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